NBTY Internet Business To Play Prominent Role In Direct Sales
This article was originally published in The Tan Sheet
Executive Summary
NBTY's Internet operations continue to grow and will play a prominent role in the company's direct sales strategy, Chairman and CEO Scott Rudolph told securities analysts during a conference call Jan. 27.
You may also be interested in...
NBTY Puritan.com TV Ad Campaign Aims To Attract 200,000 New Customers
NBTY hopes a $5 mil. cable TV advertising campaign for the Puritan's Pride Web site will generate 200,000 to 300,000 new customers for what the supplement manufacturer says is the "largest direct-to-the-consumer vitamin brand," with 6 mil. customers and 15,000 orders processed daily.
NBTY Nutrition Warehouse Acquisition Adds To Direct Mail, Retail Growth
NBTY has reached an agreement to acquire the vitamin and supplement firm Nutrition Warehouse, Inc. for $20 mil. and just over 1 mil. shares of NBTY stock, the company announced Nov. 12.
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC