PlanetRx
This article was originally published in The Tan Sheet
Executive Summary
August launch planned for private label OTCs made by Leiner Health Products and priced at 20%-25% below brand name equivalents. Products include aspirin, acetaminophen, ibuprofen, naproxen sodium, cold & allergy tablets and complete allergy minitabs and capsules (Warner-Lambert's Benadryl), decongestant/antihistamine elixir and DM cough & cold elixir (Whitehall-Robins' Dimetapp), day/night cold & allergy liquid caplets (SmithKline Beecham's Contac Day/Night Cold & Flu), as well as antacids and laxatives. The e-tailer already stocks a line of private label supplements (1"The Tan Sheet" April 24, p. 14). Private label OTCs have contributed significantly to Leiner's growth (2see story, p. 14)
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