Colgate Total Whitening Extension Set For Late Fourth Quarter
This article was originally published in The Tan Sheet
Colgate-Palmolive's new product program helped propel North American sales 11% to $591.6 mil. for the third quarter, the company announced during an analysts conference call Oct. 24.
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Colgate-Palmolive plans to launch a television and print ad campaign in January to support the introduction of Colgate Total Plus Whitening, the second line extension to the multi-indication toothpaste brand.
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Colgate Sensitive Plus Whitening toothpaste, an extension of Colgate-Palmolive's Sensitive Maximum Strength line, is expected to hit food, drug and mass merchandisers nationwide by the end of October.