Nestle LC1 Probiotic Supplement Launching With Direct Mail, Print Support
This article was originally published in The Tan Sheet
Nestle USA is introducing its first dietary supplement product, Nestle LC1, with print ads and direct mail support expected to break the week of March 5.
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Probiotic supplement LC1 discontinued due to lower-than-expected sales, firm says. Nestle stopped selling the supplement in November, although the probiotic is still available as a chilled dairy product or yogurt in some countries. Company speculates powder form of LC1 might have kept sales down but says it has no plans for U.S. reintroduction in a different form. The Lactobacillus johnsonii-containing powder launched in March at GNC stores and drugstore.com (1"The Tan Sheet" March 6, 2000, p. 4)
Maximum Strength GasAid and Probiotica Daily Dietary Supplement, with principal display panels noting both are "from the makers of Imodium," are arriving now in food, drug and mass outlets nationwide, according to McNeil Consumer Healthcare.
FDA needs to better define the probiotics category and specify appropriate Good Manufacturing Practices, Food Advisory Committee members recommended at a recent meeting in Arlington, Va.