Garden Of Life Faces $20M Penalty For Alleged Violation Of FTC 2006 Order
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission seeks more than $20 million from Garden of Life to cover consumer redress, alleging the supplement firm made claims in violation of a 2006 order for permanent injunction.
You may also be interested in...
Planned Claims Should Guide Product Development – FTC’s Cleland
The first issue a firm should consider when formulating a dietary supplement is how to support the claims it intends to make, says Federal Trade Commission official Richard Cleland.
Garden Of Life’s FucoTHIN Weight-Loss Claims Get Mixed Review From ERSP
The Electronic Retailing Self-Regulation Program supports general performance claims for Garden of Life's fucoTHIN fat burner, but recommends the firm stop marketing the product as "clinically proven" to burn "belly fat.
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.