Colgate Builds Sensitivity Offerings While Awaiting Pro-Relief Approval
This article was originally published in The Tan Sheet
Executive Summary
Colgate-Palmolive is bullish on driving oral care sales growth as it awaits FDA approval of its Colgate Sensitive Pro-Relief toothpaste with U.S. launches of three other toothpaste products.
You may also be interested in...
Colgate Launches Optic White Toothpaste To Compete With Whitening Strips
Colgate-Palmolive is rolling out Colgate Optic White toothpaste with hydrogen peroxide, an ingredient commonly formulated into tooth whitening strips.
Glaxo's Sensodyne With NovaMin Aims At Oral Care Sensitivity Competition
GlaxoSmithKline announces the U.K. launch of Sensodyne Repair & Protect toothpaste as the first consumer oral care product containing the NovaMin technology GSK acquired in 2009.
Colgate's 2010 Product Pipeline Targets Niches In Oral Care, Deodorants
Colgate-Palmolive will launch a "robust" pipeline of products in 2010, including toothpaste line extensions targeted to consumers with sensitive gums and to the Hispanic market