Colgate Disputes Aquafresh Iso-Active Bacteria Removal Claim In NAD Case
This article was originally published in The Tan Sheet
Executive Summary
A National Advertising Division recommendation that GlaxoSmithKline discontinue the claim that Aquafresh iso-active Whitening Toothpaste "removes 3x more bacteria" than ordinary toothpaste is a significant blow to a campaign centered on the superiority of the firm's "breakthrough" product
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