ERSP Refers Premier Partners’ Teeth Whitening Ad To FTC
This article was originally published in The Tan Sheet
Executive Summary
The Electronic Retailing Self-Regulation Program referred direct response advertising by Premier Partners to the Federal Trade Commission after the tooth whitener maker declined to address an inquiry into its performance claims
You may also be interested in...
Supplements’ Direct Response Marketing Success Sets Off FTC Alarm
Dietary supplement firms could face more aggressive enforcement from the Federal Trade Commission as they take advantage of increased direct response marketing opportunities created by the recession
NAD Refers Central Coast Nutraceuticals’ Colotox Ads To FTC And FDA
The National Advertising Division will refer Central Coast Nutraceuticals' Colotox advertising to the Federal Trade Commission and FDA for review after the firm failed to respond to an inquiry
NAD Refers Dr. George’s Dental White “Professional” Claims To FTC
A NAD case involving packaging claims for M&M Innovations' Dr. George's Dental White Original Patented Dental Whitening System is being referred to the Federal Trade Commission following the company's refusal to discontinue statements the watchdog group views as unsubstantiated