Energy drink innovation declines
This article was originally published in The Tan Sheet
Executive Summary
Market research firm Mintel reports that, after a surge of nearly 400 energy drink and energy shot product introductions in 2008, the rate of launches slowed dramatically, with only 46 new products introduced from January to May 2009. However, sales in the energy beverage segment grew approximately 240 percent between 2004 and 2009, according to the firm's July report on energy beverages. While Mintel projects 2009 energy drink sales will reach $4.6 billion, the recession slowed market growth to less than 10 percent from 2007 to 2008. The firm previously predicted growth would slow as shelves become saturated with energy products (1"The Tan Sheet" Sept. 8, 2008)
You may also be interested in...
Market Experts See Energy Drink Growth Flagging, Dominant Players Reigning
Beverage industry experts foresee the explosive growth rate of the energy drink market falling to earth during the next five years, as products have virtually saturated the market and new customer segments have failed to materialize
New EU Approvals
The Pink Sheet's list of EU centralized approvals of new active substances has been updated to add two new products, including Ryzneuta, Evive Biotechnology's treatment for chemotherapy-induced neutropenia.
Pair Of Deaths Linked To Recalled Vyaire Medical Respiratory Devices
The US FDA has labelled a recall of more than 6 million Airlife respiratory support devices class I. The recall covers devices manufactured in 2017 or earlier that can fail to provide adequate ventilation.