Chattem Hopes To Rouse Unisom Sleep Aid Sales
This article was originally published in The Tan Sheet
Unisom is alone among Chattem's "big six" brands in not showing sustained sales growth since the firm acquired the sleep aid from Johnson & Johnson
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Consumer health care products firm Chattem says it hopes aggressive support of several product launches, including Icy Hot line extensions, will shake off the effects of a disappointing first quarter
For 2007, Chattem expects sales of products recently acquired from Johnson & Johnson to rival its existing "big three," of Gold Bond skin care, Icy Hot topical analgesics and Selsun medicated shampoos
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