Chattem Hopes To Rouse Unisom Sleep Aid Sales
This article was originally published in The Tan Sheet
Executive Summary
Unisom is alone among Chattem's "big six" brands in not showing sustained sales growth since the firm acquired the sleep aid from Johnson & Johnson
You may also be interested in...
Chattem Relies On Line Extensions To Turn Icy Sales Hot
Consumer health care products firm Chattem says it hopes aggressive support of several product launches, including Icy Hot line extensions, will shake off the effects of a disappointing first quarter
Chattem Hopes Brands Acquired From J&J Offset Cool Sales Of Pro-Therapy
For 2007, Chattem expects sales of products recently acquired from Johnson & Johnson to rival its existing "big three," of Gold Bond skin care, Icy Hot topical analgesics and Selsun medicated shampoos
NaZura’s Lovidia Weight-Loss Supplement Strategy Focused On Brand Building
NaZura BioHealth, spun out from Elcelyx Therapeutics, will market its Lovidia weight-loss product in 2014 when it launches into the direct-response channel, before potential suitors get serious about acquiring the brand.