FTC order
This article was originally published in The Tan Sheet
Executive Summary
The Federal Trade Commission files a stipulated final order against Stephen Karian and supplement marketers Great American Products and Physician's Choice for violating a court order in advertising for products. The original court order filed in 2005 specifically required the defendants clearly, prominently and frequently place paid advertising disclosures before product-ordering instructions during their infomercials for supplement products. The latest court order, filed Jan. 29, states the defendants must display a visual disclosure of paid advertising continuously throughout ordering instructions during TV ads and also requires audio paid advertising disclosures during radio and TV ads. The firms were ordered to pay the largest-ever FTC health fraud settlement in 2005 for deceptively claiming products increased human growth hormone levels (1"The Tan Sheet" June. 13, 2005, p. 18)...
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