CHPA’s “Five Moms” Uses Web To Lead Latest Public Service Campaign
This article was originally published in The Tan Sheet
The Consumer Healthcare Products Association encourages parents to help stop abuse of cough and cold medicines through online networking, the same means by which young people learn to abuse the substances
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The Consumer Healthcare Products Association says cough medicine marketers have added an educational icon to product labels to alert consumers of the danger of OTC drug abuse and direct them to the Web site StopMedicineAbuse.org, which provides resources for talking to teens about the issue. In addition, CHPA reported that Dr. Drew Pinsky, host of the radio show "Loveline" and star of the VH1 hits "Celebrity Rehab with Dr. Drew" and "Sober House," has joined CHPA's "Five Moms" public health campaign to prevent teen abuse of cough medicine (1"The Tan Sheet" May 14, 2007)
Results of the latest national survey of students' illicit drug use show no change in the prevalence of young people abusing OTC cough and cold medicines, and the head researcher says "there is little evidence yet of much improvement" in preventing misuse