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Pfizer Expects OTC Nexium Will Launch With Market Exclusivity

This article was originally published in The Tan Sheet

Executive Summary

Marketing exclusivity would be a key advantage as Nexium 24HR enters a crowded market of branded and private label OTC competitors. The NDA for Nexium 24HR included clinical data, Pfizer says, but whether FDA allowed Hatch-Waxman Act exclusivity for the product is not yet determined.

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