CoverGirl Introduces Full Spectrum Makeup As ‘Fenty Effect’ Continues To Resonate
“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.
You may also be interested in...
Whether they reflect marketing failures or simply the powder keg that is today’s digital marketing environment, recent backlashes against cosmetics brands show how online exposure can be a double-edged sword.
The firm remains in brand- and digital-building mode, but it’s seeing marked progress while looking forward to planned H2 innovations and the impact of its recently introduced Flesh line of “inclusive” color cosmetics. Opportunity beckons in China, where Revlon’s second-quarter sales grew 46%.
AIVITA Biomedical plans to support its clinical cancer development programs with revenue from a skin-care line featuring its proprietary stem cell technology; Scent Republik, founded by two dads as a fresh take on kid's cosmetics, launches fragrance "stiks." More news in brief.