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CoverGirl Introduces Full Spectrum Makeup As ‘Fenty Effect’ Continues To Resonate

Executive Summary

“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.

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