Suave 'Beautiful As' Bath & Body Works Claim Deemed Puffery In NAD Review
Executive Summary
Council of Better Business Bureaus Division review Unilever claims for Suave Essentials on challenge by L Brands, which argued “as beautiful as” is linked to a specific product attribute – fragrance – and expressly compares Unilever's products to Bath & Body Works products. L Brands contended “as beautiful as” is equivalent to claim “as appealing as,” which NAD concluded was unsubstantiated in 2016.
You may also be interested in...
Unilever To Appeal NAD Ruling On Suave-Vs-BBW Scent Comparison
The National Advertising Division advises Unilever to discontinue preference and parity claims for Suave body-wash scents, compared with Bath & Body Works fragrances, following an advertising challenge from the latter brand’s parent, L Brands. Unilever intends to appeal the verdict.
California Bill To Age-Restrict Sales Of Diet Pills Further Along Than Other States’ Legislation
CA, MA and NJ legislatures remain in session with bills active proposing regulations similar to NY law effective 22 April requiring retailers, including online, to ask for proof of age when customers buying consumer health products containing ingredients labeled or promoted for weight loss and bodybuilding benefits appear younger than 18.
CRN Has Standing For Steep Hill To Climb Challenging New York's Age-Restricted Sales
Federal judge finds “misreading of the legislation” in CRN’s argument that state “restricts access based purely on what has been said about the product or its ingredients.” But standing to challenge “means that only CRN is positioned right now to go before the court on behalf of industry,” says CEO Steve Mister.