Germany Marketing Round Up December 2018: New OTC Products For The Winter Cough and Cold Season
Five new OTC cough and cold products have hit the shelves in Germany this winter from Pari, Pohl Boskamp, Engelhard Arzneimittel, GSK and Dr Soldan.
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In Part 2 of this exclusive interview, Elmar Kroth, scientific director of the German Medicines Manufacturers´ Association, the BAH, tells HBW Insight what the association is doing to improve the prescription-to-OTC switch process in Germany.
Elmar Kroth, scientific director of the German Medicines Manufacturers´ Association, the BAH, talks exclusively to HBW Insight about prescription-to-OTC switching in Germany and the association’s efforts to improve this process.
Discounts on expensive alternative medicines such as ginkgo and probiotic supplements are driving German consumers to the country’s online pharmacy channel, according to the latest research from Sempora Consulting.