Pharmavite, GNC Launching SAM-e Dietary Supplement For Joints/Mood
This article was originally published in The Tan Sheet
Executive Summary
Pharmavite and General Nutrition are introducing dietary supplements containing S-adenosylmethionine, a naturally occurring compound said to improve mood and help joints stay supple. BASF supplies the compound to Pharmavite and GNC; the raw material is produced in Italy.
You may also be interested in...
Bonafide Women’s Health Acquires SAM-e Formulation With High Bioavailability
Women’s health company acquired patent for SAM-e formulation MSI-195 after innovator's study showed it had nearly three times higher availability than a leading competitor.
Nature Made Vinpocetine Promoted For Enhanced Mental Acuity
Pharmavite's Nature Made line of nutritional supplements is expanding to include the first mass market product in the U.S. that contains vinpocetine as a stand-alone ingredient. A derivative of the periwinkle plant, the botanical is promoted as helping "improve memory and concentration."
Viactiv Single Product Introduction Led To Future Line Success - Leiner Exec
Dietary supplement companies should focus on launching single branded products instead of whole lines in order to best attract and establish consumer interest, Leiner Health Products New Products Marketing Director David Weinberg advised at the Nutrimarket conference in San Francisco March 27-28.