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Quanterra Supplement Line Extended With Three New Products

This article was originally published in The Tan Sheet

Executive Summary

Warner-Lambert is doubling the size of its Quanterra dietary supplements line with three new products: Stomach Comfort, Sinus Defense and Sleep.

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Warner-Lambert's Quanterra line of dietary supplements posted sales of $2.8 mil. and $9.1 mil. for the three and nine months ended Sept. 30, respectively. The brand began appearing on shelves just over a year ago.


Firm is expanding distribution of its Quanterra dietary supplement line from food, drug and mass channels into nutritional centers. The line has been carried in GNC stores since July; W-L said it is exploring introducing the brand in other venues as well. The company recently doubled the size of the line with three new products - Stomach Comfort, Sinus Defense and Sleep (1"The Tan Sheet" Sept. 13, p. 6)

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