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This article was originally published in The Tan Sheet

Executive Summary

Print ads for four new products from the Kyolic garlic supplement manufacturer slated to break by the end of the year in natural foods publications including Better Nutrition and Delicious. The Mission Viejo, Calif.-based firm says Bilberry-Go! (SRP $9.99, 30 caplets) "supports healthy eye function"; Salad Tabs ($10.95, 60 tabs) contain the "vitamin packed greens" barley grass, wheat grass and chlorella; Estro Logic with black cohosh, soybean isoflavones and sage ($21.95, 60 capsules), supports "healthy and comfortable daily life for women experiencing midlife changes"; and Garlic-Go! ($9.99, 30 caplets) is "the most potent garlic in one caplet." Estro Logic and Salad Tabs began shipping to health food stores in September, Bilberry-Go! and Garlic-Go! in late October. Wakunaga announced the launch of four products in the Go! line in July (1"The Tan Sheet" July 19, p. 17)

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The Kyolic garlic supplement maker is launching a new line of dietary supplements including Echinacea-Go!, Ginseng-Go!, St. John's Wort-Go! and Una De Gato-Go! The one-per-day capsules will be sold in most outlets that carry the Kyolic brand. Suggested retail prices range from $9.99 for a 60-count bottle of the St. John's wort product to $24.99 for the 60-count yeast, sodium and dairy-free ginseng extract product. No ads are planned for the new line. Mission Viejo, Calif.-based Wakunaga of America is one of the first NNFA member companies to be certified under the association's new GMP program (1see story, p. 16)

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