Bayer Keeping One-A-Day Cold Season Name Despite FDA Reservations
This article was originally published in The Tan Sheet
Executive Summary
Bayer does not plan to change the Cold Season name for its One-A-Day supplement despite FDA recommendations. The agency sent Bayer a "courtesy" letter in September advising the product name "suggests [the supplement] is intended to prevent, treat or mitigate disease, namely the common cold" (The Tan Sheet" Nov. 23, 1998, p. 10).
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Bayer One-A-Day
Two new products in the specialized supplement line, Bedtime & Rest and Joint Health, will begin shipping July 6 with distribution expected to be completed by August. The 30-count products are the first new introductions to the One-A-Day herbals line. Bedtime & Rest is formulated with kava kava, valerian, magnesium and calcium and Joint Health contains glucosamine, devil's claw, vitamins C and E and manganese. Labeling suggests taking three capsules a day of Joint Health and two capsules of Bedtime & Rest one hour before sleeping. Pricing will be comparable to the rest of the line, which retails for between $8.99 and $9.99. An FSI featuring Bedtime & Rest and Joint Health is scheduled to drop in September along with a TV spot for Joint Health