Leading Beauty Brands Harness Tech Innovations For Personalized Solutions; CES News In Brief
P&G, J&J/Neutrogena and L’Oreal/La Roche-Posay are among firms exhibiting technologies at the Consumer Electronics Showcase in Las Vegas that provide personalized skin benefits.
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OTC drug, supplement and beauty firms are spreading into digital health devices showcased at the 2020 Consumer Electronics Show as technological advancements help consumers reach health and wellness goals. Colgate debuted a smart toothbrush that detects biofilm build-up while L’Oreal introduced AI-powered skin care.
P&G, Church & Dwight and Clorox executives say firms are looking to add brands to portfolios. P&G's developing assets through a brand creation project; C&D seeks top brands, largely in non-US markets; and Clorox looks for opportunities in select ‘spaces’ in US health, wellness and personal care.
Revlon responds to continued net losses with a cost-cutting plan, which will include headcount reductions; Coty is optimistic that CoverGirl momentum, including the launch of a flagship store in Times Square, will help buoy its struggling Consumer Beauty business. Meanwhile, L’Oreal/La Roche-Posay introduces a wearable UV sensor, and IFF-LMR promotes its vegan-certified natural extracts.