Beauty Supplements Draw Young Adults, Disease Prevention Attracts All Ages
Most US women ages 18-34 who take a supplement do so for beauty benefits, finds Mintel in a survey. Natural Marketing Institute says with science increasing understanding of nutrients, firms should offer supplements that address symptoms of common conditions consumers are treating with drugs.
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Participants who used Lumity Life's anti-aging supplements reported skin appearance improved 92% and energy levels 84% in a 12-week clinical study the firm funded that included a self-assessment and investigator observations.
Vernon Davis latest pro athlete with supplement line; supplements based on Bulgarian respiratory infection drug launching ; Mooala Brands introduces refrigerated organic oat milk; Sol Strong reformulates Collagen Peptide powder; and Peroxforma line from Spain launches in US.
Big pharmas' agreement could put consumer health where Pfizer wants, entirely in its rear-view mirror, and points GSK toward what it wants, more research and development funding freed up for the pharmaceutical ingredient operations that are its chief revenue drivers. All-equity deal, giving GSK 68% control and expected to close in 2019 second half, also likely will boost investors' confidence in the firms as both have been dogged by pressure to sell, spin-off or otherwise divest their consumer businesses.