Implied Health Claims Ruling Indicates Tougher Stance By UK Ad Regulator
Executive SummaryUK ad regulator ASA's ruling against Red Bull indicates a hardening approach to interpreting implied health claims. Food supplement ads that imply a "general impression of healthy living" could be caught out, warns Jessica Burt of law firm Mills & Reeve.
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An advertisement for a cranberry supplement which asked the question ‘Urinary tract infection?’ earned Italy's Sofar a slap on the wrist from the country's advertising regulator. The authority ruled that posing such a question was misleading consumers about the product's curative qualities.
Consumer health firms advertising in the UK - whether on television, online or through social media - will from June face tighter regulation aimed at protecting consumers from harmful gender stereotypes.