Asking For Trouble – Posing A Question Lands Cranberry Supplement In Hot Water With Italian Ad Regulator
An advertisement for a cranberry supplement which asked the question ‘Urinary tract infection?’ earned Italy's Sofar a slap on the wrist from the country's advertising regulator. The authority ruled that posing such a question was misleading consumers about the product's curative qualities.
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Herbal cranberry supplements can prevent or delay recurrences of uncomplicated cystitis in women, says a report published by the German Institute for Quality and Efficiency in Health Care.
Implied Health Claims Ruling Indicates Tougher Stance By UK Ad Regulator
UK ad regulator ASA's ruling against Red Bull indicates a hardening approach to interpreting implied health claims. Food supplement ads that imply a "general impression of healthy living" could be caught out, warns Jessica Burt of law firm Mills & Reeve.
Italy's Recordati Takes Slice of French OTC Market With Laboratoires Tonipharm
Recordati's new private-equity owners make their first move to strengthen the Italian firm's position in Europe's OTC market by grabbing Paris-based Laboratoires Tonipharm and its leading Ginkor brand.