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CBBB Self-Regulatory Program Will ‘Elevate Reputation’ Of Direct Selling Industry

Executive Summary

Similar to the National Advertising Division, the Direct Selling Self-Regulatory Council will provide a forum for competitive challenges in addition to routine monitoring of the direct-sales industry. Kelley Drye attorney John Villafranco predicts “greater self-regulatory focus on income misrepresentations and lavish lifestyle claims in the months ahead.”

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