Dentek Consumption Dip Slows Prestige Sales Despite Digestion, Eye Care Gains
Prestige Consumer Healthcare sales in North America in its latest quarter fell 3.9% as retailers slowed on orders of Dentek oral care products. Compound W and Nix lice treatment brands have ‘runway’ for long-term growth on line extensions and marketing.
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Dentek oral care brand struggles with retailer destocking as Prestige Consumer Healthcare continues brand-building including working with retailers to expand inventory and running TV campaigns on nighttime teeth grinding. Firm reports net sells fell 8.6% in its latest quarter.
Prestige Consumer Healthcare is launching two products under Summer’s Eve brand for feminine hygiene during menstruation and professional-grade mouth guard under Dentek, as well as other products that will help grow "leading but under-invested” brands.
While overall oral care sales grow 2.4% in the 52-week period through Oct. 3, sales of the sub-category of floss picks, dental guards, interdental brushes, disposable picks, dental wax, floss threaders, dental picks and tongue cleaners grew 9%. DenTek is first in floss pick sales and second in interdental brush sales.