What's In A Name? Dextro Energy Stung By UK Ad Regulator For Implying Energy Boost
By the positioning of a pack shot of its eponymous glucose supplement in a recent advertisement, Dextro Energy had implied the product could deliver an instant energy boost - which it was not authorized to do, ruled UK watchdog ASA.
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Asking For Trouble – Posing A Question Lands Cranberry Supplement In Hot Water With Italian Ad Regulator
An advertisement for a cranberry supplement which asked the question ‘Urinary tract infection?’ earned Italy's Sofar a slap on the wrist from the country's advertising regulator. The authority ruled that posing such a question was misleading consumers about the product's curative qualities.