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False Weight Loss Claims Land Firm In FTC Complaint, Amazon Could Act Next

Executive Summary

In FTC's "first case challenging a marketer’s use of fake paid reviews on an independent retail website," agency files complaint alleging Cure Encapsulations Inc. paid an "amazonverifiedreviews.com" to create and post Amazon reviews of its Quality Encapsulations Garcinia Cambogia Extract with HCA supplement. Emails from the firm to amazonverifiedreviews included, "Please make sure my product should stay a five star.”

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