At Colgate Helm, Wallace Expected To Continue Cook's Strategies
Noel Wallace, also named to board, says Colgate will continue to prioritize brand building, innovation in current product segments, expanding in channels and markets, maximizing e-commerce growth and investing to drive penetration in growing populations. He joined the oral, personal and home care product and pet nutrition company in 1987 and has served in senior management roles around the world.
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Colgate-Palmolive plans to “dial up investments” in prestige skin-care brands EltaMD and PCA Skin, which helped drive North American sales up 3% in the first quarter, says CEO Noel Wallace during his first quarterly presentation as CEO.
Firm also estimates net revenues would be down 2% to $3.81bn due to losses to foreign exchange. Two-thirds of price increases coming in 2019 are either additional hikes for products the firm began in 2018 or planned in the relaunch of Colgate Total.