P&G Adds Herbal Essences To PETA’s Cruelty-Free List, Gets Behind Worldwide Animal-Testing Ban
Executive Summary
Coming Herbals Essences products could be sporting both the “EWG Verified” seal as well as PETA’s cruelty-free bunny logo, showing a P&G that’s increasingly looking to leverage NGOs’ currency with consumers. Meanwhile, the firm has added its support to Humane Society International’s global #BeCrueltyFree campaign to ban animal-tested cosmetics in all major beauty markets by 2023.
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