East Meets West – Reckitt Applying Lessons From China To Lead The Way In E-commerce
With online now accounting for 60% of RB's consumer health sales in China, the UK-based company is applying lessons learnt about e-commerce in the Far-East on a global scale. Through its new consumer health e-commerce organisation, e-RB, the firm is prioritizing online growth and seeking to build a leadership position ahead of its peers.
You may also be interested in...
Based on a patented coffee bean extract, the 'clinically proven' Neuriva brain health supplement is being launched by RB onto the US market. The firm has also developed a mobile app to complement the supplement with tailored brain training programs.
Reckitt ‘Not Happy’ With Consumer Health Growth In 2018, Following European And Infant Nutrition Woes
RB's Health business failed to keep pace with market growth in 2018, with the firm admitting its mindset in Europe "needs to change." The UK-based consumer-goods giant spent the 12 months working on its RB 2.0 restructuring program, which will give it the option to separate into two independent companies focusing on Health and Hygiene by 2020.
Reckitt Benckiser (RB) has joined forces with e-commerce giant JD.com to help grow its Mead Johnson Nutrition business in China.