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East Meets West – Reckitt Applying Lessons From China To Lead The Way In E-commerce

Executive Summary

With online now accounting for 60% of RB's consumer health sales in China, the UK-based company is applying lessons learnt about e-commerce in the Far-East on a global scale. Through its new consumer health e-commerce organisation, e-RB, the firm is prioritizing online growth and seeking to build a leadership position ahead of its peers. 

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