Romania’s OTC Market in 2018: Colds And Flu Epidemic Help Boost Sales By 14%
Romanian self-care industry association, RASCI, provides HBW Insight with an exclusive viewpoint on the country's OTC market in 2018.
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Pan-European wholesaler and retailer Phoenix expects to grow faster than the European pharmaceutical market as a whole for the rest of its 2018-2019 financial year driven by recent acquisitions in Romania. “
Consumer healthcare firms operating in Romania could soon have to navigate a host of regulatory changes after the country’s Competition Council launched an investigation into the “production and marketing of non-prescription medicines and food supplements”.
Digitalisation is becoming a key strategic focus for Phoenix, according to the firm’s chief executive officer Oliver Windholz.