P&G Innovates Around Water Challenges With Hair Care In South Africa, Liquid-Free DS3
Executive Summary
P&G’s introduction of Waterless hair care in South Africa, where water is a precious commodity, marks the first new retail hair-care brand for the firm in four years. Meanwhile, liquid-free DS3 shampoo, body wash and other personal-care swatches, available now for pre-order, support P&G’s sustainability goals while representing attractive cost efficiencies.
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