Amazon Adds Masks-Specialist Fast Beauty Co. To ‘Our Brands’ Portfolio
The mega-retailer has been quietly growing its selection of private-label and Amazon-exclusive brands, recently adding Fast Beauty Co., which targets affordable, fast-acting masks to consumers on the go.
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Amazon is expanding its private-label beauty portfolio with the rollout of Amazon Aware, an ‘everyday essentials’ collection comprising skin care, home and apparel items certified in accordance with its Climate Pledge Friendly program.
Jain, who oversaw Amazon’s core consumables business, will bring valuable competitive perspective to Unilever and lend his expertise to the firm’s ongoing digital transformation.
Amazon’s nutrition and wellness sales soared 55% in 2018 to around $2.5bn and health product sales, including OTC drugs, jumped 50% to about $600m, as consumers grow more comfortable purchasing health products online, says e-commerce market research firm Edge by Ascential.