Perrigo Says 'Spray Hello' To Beco With UK Brand Revitalization Campaign
Executive SummaryPerrigo relaunches OTC nasal sprays under single 'Beco' brand supported by £1.7m multimedia marketing campaign.
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As "market leader" in OTC nicotine replacement treatments, Perrigo should "be the one that's doing a lot of innovation," says CEO Murray Kessler. He discussed Perrigo's problems and potential sales drivers as it reported 2018 net sales of $4.7bn, down 4% , and Q4 net sales of $1.2bn, down 7%. Global consumer health product sales for year were flat at $3.9bn and Q4 sales were down 4% at $973m.