Sanofi Partners With Colombian Tech Firm Rappi To 'Transform' Healthcare In Latin America
Executive SummarySanofi Consumer Healthcare is utilizing emerging digital technology to take a bigger slice of the Latin American OTC market. Through a partnership deal, e-commerce and delivery firm Rappi will promote and sell Sanofi's brands to consumers across seven Latin American markets.
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“Digital is transforming how consumers manage their own health and, importantly, how they interact with our business,” according to Sanofi Consumer Healthcare head Alan Main.