No Clean Bill Of Health For Rite Aid's '#1 Doctor Recommended' Claims
Rite Aid discontinues “#1 doctor recommended” and similar claims promoting OTC drug, dietary supplement and other health and wellness brands when National Advertising Division reminds firm that retailers cannot rely on suppliers' assertion of accuracy about claims but must have their own substantiation.
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“A lot of research casts doubt on the effectiveness of disclosures,” says FTC official Richard Cleland. FTC will also zero in on “up-to,” “doctor recommended,” business-to-business, immunity and weight loss claims.