Church & Dwight Spreads Specialty Play, Pays Up To $900M For Hair Removal Line
Church & Dwight purchases Flawless Finishing Touch hair removal device line for $475m from IdeaVillage Products with plan to expand distribution outside US. Firm's 12th acquisition of brand at or near top of a consumer product category, the five-device line also aligns with plan to double international business.
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C&D said sales of its brands including vitafusion, L’il Critters and PB8 supplements, Arm & Hammer, Aim and Close-Up toothpastes and Waterpick and Spinbrush power toothbrushes helped drive 8.8% growth to $386.4m for the personal and health care categories.
The Ewing, NJ-based firm is rolling out Batiste Waterless Cleansing Foams that dry in 60 seconds, a waterless, bi-directional Flawless razor for all-over-body use, and 17 new vitamins and minerals that, in sum, should help to boost organic sales 3.5% in 2020. C&D’s overall net sales in 2019 rose 4.4% organically, driven by momentum in its power brands.
C&D reported net sales grew 5.0% to $1.1bn with organic sales up 3.6% on 4.3% from product mix and pricing partially offset by 0.7% volume decline. Domestic organic sales increased 3.3% on 5.1% from price and product mix offset by 1.8% lower volume.