Church & Dwight Spreads Specialty Play, Pays Up To $900M For Hair Removal Line
Church & Dwight purchases Flawless Finishing Touch hair removal device line for $475m from IdeaVillage Products with plan to expand distribution outside US. Firm's 12th acquisition of brand at or near top of a consumer product category, the five-device line also aligns with plan to double international business.
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The Ewing, NJ-based firm is rolling out Batiste Waterless Cleansing Foams that dry in 60 seconds, a waterless, bi-directional Flawless razor for all-over-body use, and 17 new vitamins and minerals that, in sum, should help to boost organic sales 3.5% in 2020. C&D’s overall net sales in 2019 rose 4.4% organically, driven by momentum in its power brands.
CEO says higher revenues on consumer health product sales partly due to higher prices should go to innovation rather than advertising. During Q2 earnings briefing, analysts suggest competitors will boost promotions and hamper C&D’s 4% organic growth outlook for 2019.