Church & Dwight Flexes Arm & Hammer Brand In ‘More Power To You’ Campaign
Church & Dwight's "More Power to You" multi-year TV, print and digital ad campaign will tie together all products containing its baking soda. Firm reports domestic consumer sales jumped 4.5% in Q1 on Arm & Hammer, L’il Critters gummies.
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FDA's notice for a May 16 public meeting say it intends to ensure its "regulatory framework is flexible enough to adequately evaluate product safety without unnecessarily restricting innovation." But FDA makes clear adherence with its NDI notification requirement is focus of the spurring improvement in VMS product industry's overall compliance with regulatory framework established by DSHEA.
Church & Dwight purchases Flawless Finishing Touch hair removal device line for $475m from IdeaVillage Products with plan to expand distribution outside US. Firm's 12th acquisition of brand at or near top of a consumer product category, the five-device line also aligns with plan to double international business.
Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.