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Single-Serve Vitamin Beverage Blends Target 'Pill-Fatigued' Consumers

Executive Summary

Life Boost, VitaCup and Kannaway offer vitamin delivery options for the pill-wary with coffees, teas and other beverages infused with nutrients, many designed for single-serve coffee makers. Private equity investors help VitaCup expand its business while Kannaway new coffees and teas in Walmart in June.


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