HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

German OTC Marketing Round-Up, May: Stada, Pohl Boskamp, Bene And Almirall

Executive Summary

This month’s round-up of German OTC marketing news features a line extension and a post-acquisition re-launch from Stada, a new flavor Gelo Revoice and advertising campaign for Nyda from Pohl Boskamp, a "large scale" marketing campaign for Bene's ear-care range, and Almirall's latest efforts to promote its foot-care range. 

You may also be interested in...



Life’s An Itch And Then You Cry – New Hay Fever Products And Campaigns In Germany This Spring

New OTC products and campaigns for the hay fever season from: GSK, Novartis, Dermapharm, Galenpharma, DHU and Thea Pharma.

What’s On German TV This Month? New Ads From Ursapharm, Protina, Medice And Sanofi

New German television advertisements for OTC medicines and dietary supplements from Ursapharm for Hylo Care, Protina for Basica Direkt, Medice for Dorithricin and Sanofi for Thomapyrin Tension Duo.

J&J cuts Nizoral to focus on core lines

Johnson & Johnson (J&J) is offloading the rights to the Nizoral dandruff treatment in three separate deals as part of its strategy to divest non-core assets and focus on its larger Consumer brands.

Topics

Related Companies

UsernamePublicRestriction

Register

RS148811

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel