German OTC Marketing Round-Up, May: Stada, Pohl Boskamp, Bene And Almirall
This month’s round-up of German OTC marketing news features a line extension and a post-acquisition re-launch from Stada, a new flavor Gelo Revoice and advertising campaign for Nyda from Pohl Boskamp, a "large scale" marketing campaign for Bene's ear-care range, and Almirall's latest efforts to promote its foot-care range.
You may also be interested in...
New German television advertisements for OTC medicines and dietary supplements from Ursapharm for Hylo Care, Protina for Basica Direkt, Medice for Dorithricin and Sanofi for Thomapyrin Tension Duo.
Johnson & Johnson (J&J) is offloading the rights to the Nizoral dandruff treatment in three separate deals as part of its strategy to divest non-core assets and focus on its larger Consumer brands.