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Primatene Mist TV Ads Coming To Boost OTC Emergency Asthma Inhaler's Sales

Executive Summary

"We will begin TV advertising campaign in July, which we think will really increase awareness of the product and hopefully give a good return on investment on those commercials," says Amphastar president Jason Shandell. Returning recently relaunched product to Walmart,later in 2019 "should be a big boost for us because that was over 35% of sales previously," says CFO William Peters.

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