Sanofi Warned Over Use Of Social Media Influencer For UK Ad Campaign
Sanofi's decision to promote its Phenergan sleep-aid through a social media influencer - even one with a relatively small following - was tantamount to a celebrity endorsement, says the UK's advertising regulator.
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Day three of PAGB's Digital Week featured a Q&A panel on how best to engage consumers online, which stressed the importance of authentic product reviews. This was followed by a session on delivering business impact for medical device brands through social media with the help of influencers.
Ensuring the UK self-care industry can continue to self-regulate effectively in the age of digital media advertising is a key part of PAGB's "Strategy to 2025," according to the association's CEO John Smith.
Using a social media influencer to promote its pro-homeopathy campaign in France without clearly indicating the post was a paid ad has landed Boiron in hot water with local regulators.