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Jacklyn Cosmetics Imbroglio Could Have YouTubers Rethinking Launches Without Big Brand Support

Executive Summary

The long-awaited launch of Jaclyn Cosmetics lipsticks in June could not have gone worse for beauty influencer Jaclyn Hill, who has since deactivated personal social-media accounts while publicly acknowledging quality (as opposed to safety) issues and offering full refunds to all purchasers. The backlash has implicated Hill’s alleged contract manufacturer and raised questions about the future of solo ventures from YouTube stars.


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