European Guidelines Now In Effect For ‘Free From,’ ‘Hypoallergenic’ Cosmetic Claims
According to Cosmetics Europe, at least “several” EU Member States are expected to be monitoring the marketplace for compliance with guidance developed by a European Commission working group, key aspects of which – concerning “free from” and “hypoallergenic” claims – went into effect 1 July.
You may also be interested in...
The plaintiff in a proposed class action against Target Corporation for alleged “hypoallergenic” cosmetic fraud neglected to venture a definition for the term and focused to a distracting extent on claims ultimately found to be non-actionable puffery – e.g., “gentle.” Other hypoallergic suits pending around the US are built on sturdier ground and likely will be harder to dismiss.
The agency’s survey of eye-area cosmetics marketed as free of traditional preservatives doesn’t raise any obvious red flags. However, it does point to a possible contamination source and suggests “the limits of preservative activity in cosmetics.”
"Paraben-free" claims should not be allowed on cosmetic products because they denigrate the entire ingredient group, including safe options authorized for EU use, a European Commission working group asserts in recently published guidance. It remains to be seen if and how national regulatory authorities implement the guidance and how brands react that have made such claims a core component of their ethos.