GNC Prioritizes Product Launches, Store Redesigns To Steer Sales Growth
GNC is launching numerous products including an energy drink for millennials and a patented ingredient to improve upper and lower body strength. It also is giving its stores a face lift to implement a "service-driven” concept.
You may also be interested in...
Stance launches Merk pre-workout supplement; Brio offers hemp oils with assurance; vegan omegas from Emerald Health; Anlit has long-life probiotic bites; Nutrawise launches liquid collagen; Natural Recovery Greens powdered CBD drinks; aloe vera immunity drink from LR; Vicks rolls out three-product lineup for children free of artificial dyes and flavors; GNC launches customized subscription vitamin program; and Lumiday supplements by women for women.
As it prepares to be acquired, firm unveils first redesigned store in Edgewater, NJ, and plans five additional locations to open with a similar format through January. The "store is a great example of our ongoing transformation into an agile, customer-centric company," says CEO Sharon Leite.
Strategy will bring firm’s sales platforms together to present products where and when customers shop. CEO Kenneth Martindale says firm also will use those platforms to expand sales through “significant” white spaces in the 50 countries in which it competes.