Gatorade 'Sports Fuel' Campaign Makes Boosting Brand Value Big For SportFuel
SportFuel alleged Gatorade began using "Sports Fuel Company" slogan in 2016 as “attention getting symbol” and argued PepsiCo included a trademark indication with the slogan, according to a ruling by US Seventh Circuit Court. "It definitely does not make life easier when you have a large competitor such as Gatorade 'taking away' your brand identity, but a brand’s identity is made up of more than just a slogan/name," says Vincent Duong of Simon-Kucher.
You may also be interested in...
ODS Director Steven Tave says violative manufacturing processes and products remain common not because FDA isn’t enforcing its regulations. “I applaud those who stand behind their products, but can you stand with the same conviction behind every product on the market?” he said at regulatory summit organized by trade groups.
"Because of what a lot of consumers are facing right now, layoffs, furloughs, working online, they may not be aware of how this health savings account benefit can serve them at this time,” says Finance Bar CEO Marsha Barnes. CHPA is preparing digital campaign to explain that health savings, flexible spending and similar pre-tax accounts once again can be used for direct purchases of OTC drugs.
Deadline passed for “other qualified bidders to submit higher or otherwise better offers to purchase” full ownership of GNC. Approving sale to Harbin Pharmaceuticals, already its largest shareholder, depends partly on approval by US bankruptcy court, where a hearing is set for 17 September.