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Brands Target Men With Sonic Cleansing, 100% Vegan Skin Care; Personal-Care Launches In Brief

Executive Summary

Launches announced in August include Clarisonic Mia Men, the brand’s first cleansing device specifically engineered for men’s thicker skin and beard, and Act Of Being, touted as “America’s first 100% vegan men’s grooming and skin-care brand.” Fragrances from Ariana Grande and Vince Camuto debut, along with Moroccanoil Color Depositing Masks and Avon Products’ True 5-in-1 Lash Genius mascara.

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