German OTC Market Update: Weak Cold Season Stunts Growth In First Six Months
Germany's OTC market through pharmacy performed disappointingly in the first six months of the year thanks to a weak cold season compared to the previous year, according to IQVIA.
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A weak cold season last year and a booming online pharmacy market in Germany contributed to a significant decline in the number of "grünes Rezept" recommendation prescriptions issued in the country in 2019, according to new data from IQVIA.
A weak cough and cold season in Germany last winter held back OTC sales growth in 2019, according to IQVIA, while the country's online pharmacy channel continued to expand.
An analysis by Sempora Consulting of the German OTC market in 2018 shows that generic products dominate new OTC product launches.