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Prescription To Otc Switch Risk Management Regulation

Norway Model Offers Key To Unlock More Complex Switches

  • Analysis

Executive Summary

Norway's move to encourage more innovative Rx-to-OTC switches has begun to bear fruit with the recent reclassification of Pfizer's Viagra. The country's decision to introduce a new non-prescription drug category to promote switching can be used as a model for securing a new wave of more complex switches elsewhere around the world.
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Prescription To Otc Switch Risk Management Regulation
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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